Over the last 5+ years, I’ve worked across education, B2B, and service-based businesses, handling paid media, lead generation, website optimisation, and performance analysis.
Digital Marketing Specialist
Erickson Coaching / xMonks May 2025 – Present | Delhi, India
Managing and optimising Google Ads campaigns across priority programs, achieving approximately 40% impression share through strategic bidding, keyword refinement, and quality score optimisation. Driving sustained SEO growth by improving rankings for core keywords, resulting in ~50% higher clicks compared to the previous three-month period with consistent month-on-month growth.
Analysing funnel performance and lead flow using GA4 and internal data sources to identify drop-offs and optimisation opportunities. Built internal Streamlit dashboards to visualise funnels, campaign performance, and channel efficiency for stakeholders (restricted due to CRM and internal data confidentiality). Leveraging AI-assisted analysis and reporting workflows to accelerate insights and optimisation decisions.
Client Delivery Executive (Performance & Growth Marketing)
Avantice Corporation (Ads Network – 188Bet / TapTap) Apr 2024 – Aug 2024 | Delhi, India
Worked on international ad network campaigns focused on app installs, user acquisition, and engagement across multiple performance platforms. Coordinated with advertisers, affiliates, and influencers to scale offers and optimise campaign delivery across regions.
Supported campaign selection and optimisation by analysing performance data to identify top-performing creatives, offers, and traffic sources. Applied web development and landing page optimisation skills to improve conversion flow for high-performing campaigns. Operated beyond core delivery responsibilities by contributing to campaign strategy and optimisation decisions, typically handled at a managerial level.
Digital Marketing Executive
Irish Expert Jun 2023 – Dec 2023 | Delhi, India
Built and launched the company website from scratch, ensuring proper lead tracking, analytics setup, and conversion flow across campaigns. Planned and managed paid campaigns across Google and Meta to generate leads for 9+ business branches, aligning budgets with branch-wise requirements and targets.
Allocated and optimised budgets based on branch-level performance, expected ROAS, and lead quality. Analysed branch-wise performance using Google Analytics and Search Console to improve cost efficiency and lead distribution. Acted as the central owner for multi-location lead generation strategy and performance tracking.
Digital Marketing Executive
GlobEDwise Pvt. Ltd. Nov 2021 – May 2023 | Delhi, India
Executed and optimised Google and Meta Ads campaigns, contributing to approximately 30–40% growth in lead volume over a multi-month period. Improved campaign efficiency and ROAS by ~20–25% through audience refinement, creative testing, and landing page optimisation.
Supported brand visibility initiatives, including influencer campaigns generating ~1M combined impressions across social platforms. Designed and optimised landing pages to improve conversion rates and lead quality, working closely with internal teams to refine targeting and funnel performance.
Digital Marketing Executive
JCCPL Pvt. Ltd. Jan 2021 – Oct 2021 | Delhi, India
Worked across SEO, PPC, social media marketing, email marketing, website management, and lead generation, building a strong foundation in execution, optimisation, and performance tracking. Supported end-to-end campaign execution while learning cross-channel marketing workflows.
Digital Marketing Executive
Skill Academe Dec 2019 – Mar 2020 | Delhi, India
Supported digital marketing initiatives across SEO, PPC, SMO, email marketing, website management, and lead generation. Gained hands-on experience in campaign execution, content optimisation, and performance monitoring across multiple digital channels.
Digital Marketing Executive
ACMT Group of Colleges Feb 2019 – Oct 2019 | Delhi, India
Worked across SEO, PPC, SMO, email marketing, website management, and lead generation, contributing to student acquisition and brand visibility efforts. Built early experience in multi-channel digital marketing execution and performance-driven optimisation.
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